Steer Madness

Press Kit

Factsheet

Developer

Johnathan Skinner
Solo indie game developer

Now established as:
Change Makers Game Studios

Release Date

April 24, 2023

Platforms

  • Android
  • iOS
  • Windows
  • Mac

Languages

  • English
  • Catalan
  • German
  • Spanish
  • French
  • Danish
  • Norwegian
  • Portuguese
  • Romainian
  • Italian
  • Chinese (Simplified)
  • Hindi

Website

steer-madness.com

Store Pages

Itch.io (Windows)
Steam (Windows, Mac)
Google Play (Android)
App Store (iOS)

Social Media

facebook.com/steermadness
instagram.com/steermadness
twitter.com/changemakergame
youtube.com/@changemakersgames

Wikipedia

wikipedia.org/wiki/Steer_Madness

Description

Steer Madness is an adventure game where the player takes on the role of Bryce, a walking talking cow, who was recently rescued from the slaughterhouse and is now on a mission to save all his fellow animals. It takes place in the fictional city of Fairview, where the player is free to explore, interact with other characters, and join in various missions including undercover investigations and animal rescues.

History

Created by solo indie game developer Johnathan Skinner, Steer Madness was originally released for PC in 2004. It was well received and won two awards: Best Animal-Friendly Video Game from the 2004 PETA Proggy Awards, and Innovation in Audio from the 2005 Independent Games Festival. The game was popular among vegans, but the number of vegans around in 2004 was fairly low so it had a fairly limited audience.

With the significant rise in veganism over the past several years, and the growth in casual gaming on mobile, Johnathan saw a new opportunity for Steer Madness. But the original version of the game didn't age well — the graphics quality was poor compared to modern PC games, and the gameplay style did not play well on mobile. So it was decided to do a complete remake, with a focus on mobile friendly gameplay while retaining much of the original look and feel.

Features

  • Voice acting for all characters
  • Explore a colourful and detailed urban environment
  • Interact with characters and learn the stories behind the animals that need to be rescued
  • Raise money to fund activism missions
  • Obtain and use dozens of different items
  • Your actions will result in animals being saved and businesses becoming vegan!
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